If you’re not using social media to grow your organization, you’re missing out on a huge opportunity!
Social media is the best place to reach your target audiences, spread awareness about your cause, and keep your supporters in the know. But getting started can be difficult if you don’t have a strategy in place. You need to decide when you’re going to post, how often you’ll post, and what kind of content will get you the best results.
STRATEGY
You’ve heard of a SWOT analysis for business well you can apply this technique to your social media according to Sprout Social. social-media-swot-analysis. They say the idea behind SWOT is simple. For every campaign, marketers analyze their strategies based on four specific quadrants – strengths, weaknesses, opportunities and strengths.
You can use social media analytics tools such as Buffer or Hootsuite to help you learn more about how people interact with your posts and ensure those interactions are meaningful and not just driving traffic to your website or fundraising page. Social media marketing is about getting your audience to take action and become more involved in supporting your organization!
With so much competition out there these days, getting your content in front of your followers and new audiences has become increasingly difficult. According to HubSpot, Facebook’s organic reach is down 5.2%, making it more difficult to display your content organically. That is why it is critical to schedule time for social media engagement.
Engaging on social media allows you to build relationships with people who are interested in your organization and its services, but it requires time and consistency. Some of the best practices include:
Like, comment and share Content:
Answer questions and engage with followers by liking, sharing, and commenting, this helps keep the account active!
Show your face:
People love knowing the ins and outs of the organizations they support; be sure to post pictures of staff members, clients, volunteers, events etc.
Invest:
As organic reach declines, you’ll have to pay to play if you want your message to be heard. Boosting your Facebook content and running ads will help you reach a larger audience.
Now that you’ve got a plan of action, it’s time to get started! Contact us today to take advantage of our current social media special Do Gooders Social Media Special
