Google Ad Grants help charities share their causes with their communities and the world!
Get $10,000 per month in FREE Google advertising to create awareness about your not-for-profit!
Why Google Ads?
They have the traffic! Ads are served based on what people are searching for. It is a strong platform, and they dominate the market. You can bring people to your organization’s website where they can learn more about your great work, get help, promote events, volunteer opportunities, and sign up to your newsletter, donate and more!
You always have options with Google Ad Grants. Google shows your ads to people searching for not-for-profits like yours, as well as people who were previously unaware of your cause, will see your advertising when they use Google. You can reach out to folks all around the world or just those in your immediate vicinity with your message.
Raise awareness, attract donors, and recruit new volunteers using Google advertisements.
What are Google Ad Grants?
Google Ad Grants is a one-of-a-kind program that offers approved Not-For-Profits with free Google Ads advertising. Imagine obtaining up to $10,000 in free Google advertising every month just for being a deserving Not-For-Profit! You might find more volunteers, raise more funds, and tell your story to audiences throughout the community you serve.
Do Gooders can apply for a $10,000 Google Ad Grant on behalf of your charity.
At the very affordable price of only $199, Do Gooders will take care of the work for you. We’ll get you ready so you can start your running your free ads!
Register for TechSoup
In order to apply for Google Ad Grants your organization requires a TechSoup token. Get your FREE, easy step-by-step guide to getting your TechSoup token!
Google Ads Management
Do Gooders can manage your Google Ads by writing relevant ads that use leading keywords that will bring people to your website where they can learn about the great work you are doing.
Ads are broken down into ‘ad groups’ based on what group you are targeting. Some examples include: donors, clients, or volunteers. Every person is not looking for the same thing, so we start out with creating awareness about your organization and then create ads to bring people to your organization’s website to find the information they are searching for. From there we engage them to interact.
We think about the journey someone takes from the time they see your organization’s ad to when they take an action like subscribing to your newsletter, downloading free information, making an appointment, signing up to volunteer, purchasing an event or raffle ticket, or making a donation. We will then manage your ads on a monthly basis to keep your Google Grant in good standing.
What’s included:
Once your application has been approved Do Gooders will come up with a strategy for success, complete in-depth keyword research, write effective ads, group your ad campaigns, create landing pages (if necessary), set-up your Google Analytics, and provide you with reports. Active management of your Google Ads account is required to remain in the grant program so we will continually work on your campaigns to improve results. You must be a registered charity and have a website to be eligible to apply.
Pricing
Google Ad Grants Application
We will activate your Google Ad Grants account to access up to $10,000 USD per month in search ads.- Tech Soup Account Setup
- Obtain Token
- Apply To Google Ads
Google Ad Grants Basic
We will manage your Google Ad Grants account to raise awareness and reach new donors- 2 Optimizations per month
- Google Compliance Checks
- Monthly Strategy meetings
- Quarterly Performance Report
Google Ad Grants Plus
We will maximize your Google Ad Grants account by increasing visibility, website traffic & more- 4 Optimizations Per Month
- Google Compliance Checks
- Monthly Strategy Meetings
- Quarterly Performance Report
Let’s Work Together
Please note that Do Gooders can provide grant writing services, fundraising initiatives, Google Ads management, and online 50/50 raffles to registered charities who are qualified donees under the Income Tax Act of Canada.
Start with Ad Grants today! Contact Do Gooders.
Email info@dogooders.ca or Click below for a 15-minute meeting.