Website Maintenance and SEO

Building a great website is a great start, but if people can’t find it then it isn’t performing well.

SEO is the practice of increasing the search ranking of your online presence. We use a combination of marketing tactics and SEO to generate traffic to your website and we measure your site’s results using analytics.

Keywords are essential to your core marketing strategy. Keywords are a particular word or phrase that describes the contents of a webpage and help search engines, like Google, match an appropriate search query to a website page. Finding good keywords that will bring traffic to your site is one of the most important things an organization can do to target your website users. We research keywords and use keyword generators. We add good keywords to every page of your website, in the headers and the body for better SEO results.

Do Gooders Proven checklist for SEO Success

• Create the best answer on the internet for queries used to find your organization and services
• Format website for readability
• Mobile responsive design
• Use header tags
• Add internal links
• Add outbound links
• Optimise images
• Edit the title tag
• Optimize the meta description
• Set the URL so that it is easy for users to understand

Get in touch with Do Gooders to discuss your website today!

We offer website maintenance to keep your website running smoothly and monitor its performance.

Security and plug-in updates are vital to the security and functionality of your site.  Without these regular updates your website has the potential to be an actual danger to those who click on it. Here’s is a list of website maintenance tasks that should be completed regularly:

Monthly

• Check that all your pages are loading without errors
• Run a backup and make sure a previous version of your site is stored
• Make updates to website software and plugins
• Check that all your forms are running properly
• Remove spam comments from pages and posts
• Check your pages to see if there are any broken links
• Search for 404 errors and fix or redirect
• Check the load speed of your website and ensure that nothing is bogging it down
• Review your security scans and make sure nothing is out of place
• Analyze website statistics from the previous month

Quarterly

• Review your website design and structure to see if it needs improvements
• Check graphics and images to see if they need updates
• Review SEO and meta titles and descriptions to ensure they are still effective
• Test and tweak popups, forms, and calls to action
• Review your workload for efficiencies to see if anything can be automated
• Test your website on all devices and browsers to see if it displays correctly
• Review advertising and marketing campaigns to see if anything needs to be changed or updated.
• Restore a previous version of the website to check your backup health

Yearly

• Update any reference to the current year
• Review each page for content accuracy, grammar, typos, and relevancy
• Check any active email addresses and see if any are excessive and can be deleted
• Ensure that your website domain name is renewed
• Consider whether a website design update is due
• Review all your top performing blog articles, if applicable, and see if they should be updated with new content

 It is crucial to build and maintain a website in today’s digital world. Get in touch with Do Gooders to discuss your website today!

WEBSITE SEARCH ENGINE OPTIMIZATION-ADDED TO EXISTING WEBSITES

$100 per page.

 WEBSITE MAINTENANCE AND UPDATES

Routine website maintenance ranges from $200 to $300 per month — or $2,400 to $3,600 per year.