One of the best ways to implement change is by raising awareness, and social media is a fast and
cost-effective way to spread the word about your mission and connect with supporters. Not-for-profits can use social platforms such as Facebook, Instagram, Twitter and LinkedIn to connect with others on a global scale or within their local community.
So, let’s take a look at the benefits of using social media.
SPREAD AWARENESS AND SHARE YOUR IMPACT
According to HubSpot, the main priorities of social media marketers at Not-for-profits are to fundraise, generate brand awareness, recruit volunteers, or share news. Social media is an essential part of your online presence. Not only does it allow you to engage with existing community members, but it also gives you a platform to attract new supporters, educate new audiences about your work and collaborate with other organizations to help advance your mission. Establishing an online presence could help you secure a new partner or sponsor. This helps build momentum and encourages others to contribute to your cause.
REACH A BROADER AUDIENCE
Social media offers an opportunity for companies and not-for-profits alike to reach more people than ever before. With the right strategy in place, you can reach hundreds or even thousands of people in your community or around the world. By creating compelling and engaging content, you can draw in new supporters and connect with your existing community.
And if you need more of an edge—you can even invest in paid promotion to expand your reach!
PROMOTE EVENTS AND FUNDRAISE
The world’s attention is shifting to social media, so it makes sense to use this platform to promote events.
Social media platforms allow you to connect with your supporters before, during and after an event, allowing you to create a fun experience for your supporters that makes them feel like they’re part of something bigger than themselves. Additionally, it is also an effective way to generate revenue through advertising.
HOW DO GOODERS WILL HELP
Social media is a powerful tool for any not-for-profit organization but only if you put in the time, effort, and resources.
We understand the important role that social media plays for your organization in spreading awareness and increasing engagement with your target audience. We can manage and create all your digital platforms including Facebook, Instagram, Twitter, and LinkedIn, and by using the latest tools and keeping up with trends, we can handle your social media needs while you focus on your mission.